Explaining the importance of the World Bee Project
To help the bees, we must understand the bees.
Oracle have long supported the World Bee Project and were making even bigger technology commitments to deepen that support.
Dry data doesn't promote action or invigorate support, so we used the most powerful storytelling technology, extended reality (xR), to tell the story hidden in the data.
Utilising the data that Oracle’s technology captures, we created an augmented-reality (AR) experience that displayed a live beehive on stage to show the behaviours of bees. xR allowed the bees' story to actually take centre stage.
“Fabulous work and amazing collaboration with everyone