Using templates to replicate success
Virgin Media Business needed a proven structure to use as a template for digital marketing campaigns. These campaigns use digital marketing channels and content atomization to influence customers’ purchasing decisions. There are two key objectives:
The “work but not as you know it” campaign was a collaborative effort between Volume, Virgin Media Business and an advertising agency.
Leads were generated by creating a full-funnel campaign that raised awareness of Virgin’s broadband, mobile and SIM offerings across digital channels (including SpotifyAudio, YouTube TrueView, Facebook and LinkedIn).
increase in online sessions
rise in search volume for the brand
higher than the lead-generation target
email open rates with a 14% click-through rate